ANJUMAN ANWAR
Practice Case Study • Local SEO

BD Lawyer Local SEO Strategy & Audit

A practical, evidence-led Local SEO case study for the Bangladesh law-firm niche — from local SERP research and keyword validation to competitor GBP audits, NAP consistency, citations, Google Business Profile planning and local landing-page mapping.

View real screenshots ↓Back to SEO Portfolio
5priority keywords validated with real search-volume screenshots
2Dhaka law-firm competitors audited in Google and on-site
1complete GBP optimization blueprint built for a practice brand
0fabricated rankings, fake reviews or fake “results” claimed
Executive Summary

What I built in this project

The goal was to learn Local SEO practically and turn every step into portfolio-ready evidence.

Demonstration Project

I used the fictional practice brand BD Lawyer to create an implementation-ready Local SEO strategy for a Dhaka-based law firm. The work included live Google SERP research, real competitor analysis, keyword validation, NAP consistency checks, local citation research, a policy-aware Google Business Profile workflow, service-page mapping and a 30/60/90-day action plan.

110estimated Bangladesh monthly searches for “lawyer in dhaka”
480estimated monthly searches for “divorce lawyer in dhaka”
4.7 / 49sampled Advocacy Legal rating / review count
5.0 / 85sampled Kazi Law Chamber rating / review count
Core outcomeI finished the project with a clear Local SEO blueprint that could be applied to a real eligible law firm after verifying real business information, services, office location and credentials.
Method

Practical workflow used

1

Baseline SERP

Checked “lawyer in dhaka” and “best lawyer in dhaka” to identify local-pack competitors and search intent.

2

Keyword validation

Collected autocomplete and related searches, then checked priority keyword volume and CPC individually.

3

Competitor audit

Compared GBP details, websites, reviews, NAP consistency, services, visual proof and external listings.

4

Implementation plan

Prepared GBP fields, service-page mapping, LocalBusiness/LegalService schema plan and a 30/60/90-day roadmap.

SERP Baseline

Local intent was visible immediately

Both target searches returned a local business pack, confirming that Google treats these queries as location-sensitive, commercial legal-service searches.

Baseline SERP — “lawyer in dhaka”Local pack and Dhaka business results were visible.
Baseline SERP — “best lawyer in dhaka”A second high-intent query surfaced overlapping competitors.
ObservationAdvocacy Legal appeared across both sampled queries, making it a priority competitor for deeper GBP and NAP analysis. Kazi Law Chamber also appeared strongly for the “best lawyer” search.
Keyword Research

From Google suggestions to validated page targets

Google autocomplete and related searches produced service-led keywords such as divorce, criminal, land, property, civil and immigration lawyer terms. I then validated a priority set individually because the free volume checker did not support the bulk workflow I first planned.

Google Autocomplete evidenceReal query suggestions around “lawyer in dhaka”.
Related Searches evidenceAdditional local and legal-service query ideas from Google.
KeywordBD monthly estimateGlobalCPCDecision
lawyer in dhaka110150$0.11Homepage / main local page
best lawyer in dhaka3060$0.14Secondary on same page
criminal lawyer in dhaka2020$0.15Dedicated service page
divorce lawyer in dhaka480560$0.17Highest-priority service page
property lawyer in dhakaN/A / 0 shown0N/AValidate with SERP, not volume alone
Keyword data — lawyer in dhaka
Keyword data — divorce lawyer in dhaka
Keyword data — property lawyer in dhaka
Important research lessonI did not discard “property lawyer in dhaka” only because the tool returned no measurable volume. A later SERP check for “land lawyer in dhaka” showed local-pack and organic property/land-law overlap, so I mapped them to one Land & Property service page.
SERP intent validation — land lawyer in dhakaOrganic results showed land/real-estate relevance.
Local pack validation — land lawyer in dhakaGoogle returned local legal businesses for the query.
Competitor Audit

Two real Dhaka competitors, two different consistency profiles

Advocacy Legal

Sampled GBP: 4.7 rating, 49 reviews.

The profile was relatively complete, with a category, services, contact information, office imagery and website access.

Audit issue: GBP showed Level 4, while the website contact section showed 3rd Floor. GBP also showed 24-hour availability while the website listed Sat–Thu 11:00 AM–8:00 PM and Friday on request.

Kazi Law Chamber

Sampled GBP: 5.0 rating, 85 reviews.

The main corporate office address and primary phone number were consistent between Google and the website, with only normal formatting differences.

The website also showed multiple office/chamber locations, which would require separate eligibility verification before any multi-location GBP strategy.

Advocacy Legal — GBP evidence
Advocacy Legal — website contact evidenceShows the 3rd-floor office and website business hours.
Kazi Law Chamber — GBP evidence
Kazi Law Chamber — website contact evidenceCorporate office and main phone matched the profile.
Strongest audit findingAdvocacy Legal had an observable business-information inconsistency across GBP, website and external citations. I would never “fix” that by guessing; the correct workflow is owner verification → GBP update → website update → citation cleanup.
NAP & Citations

Brand mentions were checked for consistency, not just quantity

I searched exact business names and phone numbers to see how competitor details appeared across Google-indexed sources. This surfaced useful directory and social citations as well as inconsistencies.

Advocacy Legal — citation searchFacebook and BD Trade Info surfaced with different phone/address details.
Kazi Law Chamber — citation searchWebsite, Facebook and Google profile aligned more closely.
Lawzana — legal-directory profileNiche-relevant profile with practice areas and contact functionality.
Google related searchesAlso useful for finding additional local-service angles.
Citation vs backlinkA business mention with Name / Address / Phone can be a citation even if there is no clickable website link. I did not label a directory as a “backlink” unless an outbound link was actually verified.
Google Business Profile

Policy-aware GBP optimization blueprint

I created a practice workflow for the fictional brand BD Lawyer to learn the setup sequence: business name, business type, primary category, address, contact details and description. I intentionally stopped before publishing/verification because the project used demonstration data.

Business type setup
Primary category — Law firm
Address setup — practice data
Optimized business descriptionService-focused, natural copy without keyword stuffing.
Contact fieldsPhone, website, chat and social-profile fields reviewed.
Contact-details onboarding stepPractice phone used for training only.
Intentional stop before live Maps publicationThe fictional profile was not verified or published as a real business.
GBP plan preparedPrimary category: Law firm. Core services: Divorce & Family Law, Criminal Law, Civil Law, Land & Property Law, Immigration Legal Support, Corporate Legal Services, Legal Consultation and documentation/case-assessment support.
Local Landing Pages

Keyword-to-page map for implementation

PagePrimary keywordSupporting targetPriority
Main Dhaka local pagelawyer in dhakabest lawyer in dhakaHigh
Divorce service pagedivorce lawyer in dhakafamily-law termsVery high
Criminal service pagecriminal lawyer in dhakacriminal-case termsHigh
Land & Property pageland lawyer in dhakaproperty lawyer in dhakaHigh
Planned page elementsClean URL, descriptive title, one clear H1, service sections, local office proof, NAP, map, lawyer credentials, genuine reviews, internal links, consultation CTA and LegalService / LocalBusiness structured data using verified real information.
Action Plan

30 / 60 / 90-day client roadmap

First 30 days

  • Verify eligibility, NAP, hours and real business data
  • Complete and optimize GBP
  • Finalize main Dhaka keyword map
  • Build / optimize main local landing page
  • Create genuine review-request workflow

By 60 days

  • Publish priority service pages
  • Strengthen internal linking and trust elements
  • Clean or create relevant citations
  • Add verified office/team imagery
  • Implement local structured data

By 90 days

  • Track local-pack visibility by query/location
  • Review calls, website clicks and engagement
  • Compare competitor movement
  • Improve weak landing pages
  • Report what changed and what to test next
Skills Demonstrated

What this case study proves I can do

Local SERP AnalysisGoogle Business ProfileLocal Keyword ResearchSearch Intent ValidationCompetitor GBP AuditNAP ConsistencyCitation ResearchReview StrategyLocal Landing-Page MappingLocalBusiness / LegalService Schema Planning30/60/90-Day SEO PlanningEvidence-led Reporting
Evidence Gallery

Real screenshots from the practical work

Click any screenshot to enlarge it.

Autocomplete research
Related searches
Divorce keyword volume
Advocacy Legal reviews
Kazi Law Chamber reviews
Lawzana profile
GBP category setup
GBP description
Land-law local pack
Transparency

Practice project — not a fabricated client-results story

This case study documents real research, real competitor observations and real screenshots, but BD Lawyer was a fictional training brand. I did not create fake reviews, verify a fake business, invent ranking improvements or claim client revenue. A real client implementation would begin only after verifying eligibility, NAP, business hours, services, office location and professional credentials.