Search & On-Page Foundations
Search intent, SERP anatomy, title tags, meta descriptions, URL structure and title-versus-H1 analysis through UC Davis coursework.
Chronological journey
From SEO foundations to measurement.
The portfolio follows the real learning and implementation order. Practice audits and live own-site work are clearly labelled, so every claim remains verifiable.
Practical Website Auditing
Business context, manual UX review, homepage and product-page checks, HTML inspection, prioritization and developer communication.
Technical SEO & Performance
GSC indexing, sitemap validation, canonical signals, PageSpeed, Lighthouse, Core Web Vitals and evidence-based diagnostics.
Analytics & Conversion Tracking
GA4 analysis, GTM click and lead events, debugging, test-traffic exclusion, reporting and screenshot-driven publications.
Selected portfolio
Work, organized by expertise.
Use the filters to view audit, on-page, technical, performance, analytics, reporting and publication work separately.
Keyword Research → Mapping → On-Page SEO Implementation
A complete keyword-to-page workflow for anjumananwar.site: search-intent decisions, keyword mapping, title/meta/H1 implementation, internal-link review and Screaming Frog retesting.
Implemented
- Primary and supporting keyword mapping by page intent
- Commercial, branded, proof and informational pages separated
- Titles, meta descriptions and H1s aligned to page purpose
- Natural anchor-text variation and contextual internal links
Validated
- 11 key HTML URLs reviewed in the final crawl
- One H1 occurrence across all 11 reviewed pages
- All 11 reviewed HTML URLs returned 200 and were indexable
- Main commercial and proof pages were reachable at crawl depth 1
Full screenshot-backed case study: Open Keyword Research & On-Page SEO portfolio →
Full E-commerce SEO & UX Audit
A business-first audit of the homepage-to-product journey for an online Korean skincare store, combining manual review, HTML evidence, PageSpeed data and conversion-focused recommendations.
Key findings
- Generic homepage title
- Product title not marked as H1
- Price incorrectly used as H2
- Informative product image had empty ALT
- Provided sitemap link returned 404
Recommendations
- Intent-aligned title and meta copy
- One semantic product H1
- Descriptive product ALT text
- Skin type, concern and budget filters
- Visible ratings, reviews and trust cues
Deliverable: prioritized findings, evidence screenshots, implementation guidance and a 90-day action sequence. This is a portfolio practice audit—not presented as paid client work.
Product Page Semantics & Image SEO
A focused DOM inspection that translated raw HTML findings into clear SEO, accessibility and developer actions.
Evidence
- Product name rendered inside a non-heading element
- Zero H1 found on the page
- Price used as a structural heading
- Product zoom image used
alt=""
Expected state
- Product name as the single primary H1
- Price in a styled
porspan - H2/H3 reserved for real sections
- Concise, product-specific ALT text
Developer acceptance criteria: the product template must render one H1, keep price outside the heading hierarchy, and provide meaningful ALT for informative images.
Indexing, Canonical & Sitemap Validation
Technical SEO verification for anjumananwar.site, moving beyond the green status message to document crawl, fetch, indexing and canonical signals.
Validated
- URL was indexed and eligible on Google
- Crawl allowed: Yes
- Page fetch: Successful
- Indexing allowed: Yes
Documented
- User-declared canonical: None in the training snapshot
- Google-selected canonical: Inspected URL
sitemap.xmlsubmitted successfully- Performance baseline recorded for later comparison
Workflow: Inspect URL → review crawl/index details → compare canonical signals → submit sitemap → monitor status and indexed coverage.
Mobile Performance & Core Web Vitals Diagnosis
A performance review that separated field experience from lab diagnostics and connected slow interaction to JavaScript and main-thread workload.
32Mobile performance
2.2sFCP
2.5sLCP
551msINP
Additional evidence
- CLS: 0.03 — good
- Unused JavaScript: about 760 KiB
- Main-thread work: about 8.2s
- Accessibility 88; Best Practices 73 in recorded runs
Action direction
- Reduce and split unnecessary JavaScript
- Optimize images and loading priority
- Improve cache and server delivery
- Retest mobile PSI plus manual Add to Cart interaction
Accuracy note: FCP is an important performance metric, but the current Core Web Vitals set is LCP, CLS and INP. Lab diagnostics support diagnosis; they do not replace real-user field data.
CTA & Contact-Intent Tracking with GTM
A structured event-tracking setup for anjumananwar.site, built around business behavior rather than button color or vague event names.
Tracked actions
- Start a Project CTA
- WhatsApp click
- Email and call clicks
- LinkedIn and PDF clicks
Implementation logic
- Enable click variables
- Create exact link conditions
- Configure behavior-based event names
- Verify every tag in Preview / Tag Assistant
Measurement rule: an event was considered implemented only after configuration, Preview-mode firing, GA4 receipt and context validation.
Form Success → Confirmed Lead Event
A lead-tracking workflow designed around confirmed form success, not a button click—followed by layer-by-layer debugging when the event initially failed.
Problem isolated
- Form success behavior existed
contact_form_successappearedgenerate_leadinitially did not fire- Tag availability also checked on the response page
Verification chain
- Trigger condition corrected
generate_leadsucceeded in Preview- Event appeared in GA4 Realtime
- Business-important event separated from raw interaction
Debug formula: website action → data layer / DOM signal → trigger → tag → GA4 receipt. Fix the first broken layer, then retest the complete chain.
Acquisition, Landing Pages & Test-Traffic QA
GA4 analysis that moved from “how many” to source quality, landing-page behavior, device context and confidence level.
Reports analyzed
- Traffic acquisition and source / medium
- Landing Pages versus Pages & Screens
- Organic traffic samples and date comparisons
- Device and engagement context
Data-quality checks
- Identified Tag Assistant referral traffic
- Applied a session-source comparison
- Compared raw versus test-excluded data
- Avoided treating own test leads as client results
Analysis loop: Data → Meaning → Business impact → Next action. Small samples were treated as directional evidence, not proof of a stable trend.
Custom Exploration & Client-Ready Insight
Custom GA4 exploration for link-level behavior, followed by a repeatable workflow for measurement planning, implementation QA, analysis and handoff.
Exploration design
- Link URL, link text and event name dimensions
- Event count as the primary metric
- Free-form analysis for questions standard reports could not answer
- Funnel steps checked before interpretation
Client delivery
- Business question and event plan
- Implementation and QA evidence
- Meaning, impact and recommendation
- Final retest and handoff notes
Reporting principle: tracking alone is not the outcome; the value is proving what happened, explaining why it matters and recommending the next decision.
Search Intent, Metadata & Internal Linking Lab
A collection of practical on-page exercises translating product and business information into search-friendly titles, descriptions, URLs, headings, anchor text and image descriptions.
Selected work
- Korean Shop BD homepage title and meta variants
- Product URL for Anua Heartleaf Toner
- Natural internal-link anchors for COSRX, Beauty of Joseon and Anua
- BUBU Lifestyle men’s footwear title variants
Quality checks
- Main keyword and market clarity
- User intent and click motivation
- USP, trust signal and CTA alignment
- Natural language instead of keyword stuffing
Example draft: “Buy 100% Original Korean Skincare Products in Bangladesh | Fast Delivery | Korean Shop BD” supported by authenticity, delivery and store-trust messaging.
Supporting capability
Reporting, handoff & retesting.
These are not decorative portfolio claims. They are the working standards used to turn findings into actions a client or developer can understand.
Issue → Evidence
Each issue is anchored to the affected URL or element, current HTML, screenshot or verified tool result.
Impact → Recommendation
Impact is stated as a likely SEO, UX or conversion effect—never as a guaranteed ranking or revenue outcome.
Owner → Retest
Every fix includes responsibility, acceptance criteria and a safe recheck path after deployment.
SEO education & publications
Practice turned into reusable knowledge.
These publications consolidate the work into screenshot-led, beginner-friendly and client-ready learning assets authored under Anjuman Anwar’s name.
Premium SEO Masterbook
Website audit, on-page SEO, technical SEO, GSC, performance, reporting, interview preparation and Korean Shop BD case evidence.
GA4 + GTM Made Simple
Screenshot-driven click tracking, lead measurement, debugging, acquisition analysis, GA4 Explore and client reporting.
SEO Phase 1 Practical Handbook
A structured foundation covering business-first auditing, user journeys, on-page checks, performance basics and developer communication.
Evidence standard
What every case study must prove.
The portfolio follows the same client-ready sequence used throughout the training and publications.
01 · IssueWhat is wrong and where?
02 · EvidenceWhich screenshot, HTML or data proves it?
03 · ImpactWhy could it matter to users or the business?
04 · ActionWhat exactly should change?
05 · RetestHow will the corrected state be verified?
Current work in progress: performance optimization of anjumananwar.site has included LCP-element investigation and file-level adjustments in
cover.php and styles.css. Because the score fluctuated during tuning and the final stable before/after retest is still pending, it is intentionally not presented here as a completed performance result.Need an audit that leads to action?
SEO audits, technical checks, analytics implementation and clear reporting for practical business decisions.