Title
Primary topic + page value + brand, without stacking multiple near-duplicate variants.
SEO Portfolio · Research → Mapping → Implementation → QA
Keyword research turned into a cleaner on-page SEO system.
A screenshot-backed implementation case study on anjumananwar.site showing how I moved from keyword discovery and search-intent decisions to URL mapping, titles, meta descriptions, H1s, internal links and crawl-depth validation.
11key HTML URLs reviewed in the final Screaming Frog QA crawl
11/11pages with one H1 occurrence in the reviewed crawl
200status code on all 11 reviewed internal HTML pages
Depth 1for the main commercial, proof and authority pages
01 · Research logic
I did not treat every keyword as a page.
The research was filtered by business fit, search intent, location relevance, demand and whether a phrase could be used naturally. Comparison terms were separated from direct service intent instead of being forced into money pages.
Keyword research snapshot
Examples from the Google Keyword Planner export reviewed during the project.
| Keyword | Avg. monthly searches | Decision |
|---|---|---|
| seo expert in bangladesh | 1,900 | Core provider intent |
| seo specialist in bangladesh | 110 | Supporting provider variant |
| seo consultant in bangladesh | 50 | Supporting commercial variant |
| on page seo | 390 | Service/topic support |
| technical seo | 260 | Service/topic support |
Data note: Google Keyword Planner export period shown in the working file was 1 Jul 2025–30 Jun 2026. Search volume was used as a signal, not as the only decision factor.
Decision rule
One primary intent → one preferred URL.
A keyword was mapped only when the page naturally matched what the searcher wanted. Similar words were allowed across the site when the page purpose was different.
No keyword stuffing02 · Keyword-to-URL mapping
Each core page received a distinct job.
Mapping reduced overlap between provider, service, evidence, trust and informational pages. The goal was not to repeat the same keyword everywhere; it was to make the site architecture clearer for users and search engines.
| URL | Primary intent / topic | Search intent | Role in the journey |
|---|---|---|---|
/ | SEO Expert in Bangladesh | Commercial / provider | Primary personal-service entry point |
/seo-services/ | SEO Services in Bangladesh | Commercial / transactional | Service scope and conversion |
/meta-ads/ | Meta Ads Services in Bangladesh | Commercial / transactional | Paid social service page |
/about/ | Anjuman Anwar · SEO Specialist | Branded / authority | Trust, positioning and identity |
/case-studies/ | SEO & Meta Ads Case Studies | Commercial investigation | Proof and before/after evidence |
/seo-portfolio/ | SEO Portfolio & Analytics | Commercial investigation | Broader implementation evidence |
/reviews/ | Anjuman Anwar Client Reviews | Branded / trust | Client voice and reassurance |
/blog/ | SEO & Meta Ads Blog | Informational hub | Educational/topical support |
Intent example: “best SEO expert in Bangladesh” was treated as a comparison / commercial-investigation query rather than being forced as the primary keyword of a service page.
03 · On-page implementation
Research was translated into visible page signals.
I aligned titles, descriptions, H1s and supporting copy with the mapped page purpose. Exact-match phrasing was used selectively; natural editorial language was retained where it improved trust and readability.
Meta
Intent-aligned description with scope, value and a clear reason to click.
H1
One clear main heading per reviewed page, balancing keywords with human-facing positioning.
Content
Supporting terms were placed where they accurately described services, evidence or informational topics.
Example: SEO Services
Title: SEO Services in Bangladesh | Technical SEO & Audits | Anjuman Anwar
H1: Evidence-led SEO services in Bangladesh for clear priorities.
Example: Homepage
Title: SEO Expert in Bangladesh & Meta Ads Marketer | Anjuman Anwar
H1: Meta Ads Marketer & SEO Specialist.
The primary phrase was carried in the title while the H1 stayed natural and brand-led rather than being forced into an exact-match template.
04 · Screaming Frog validation
Every change was retested, not assumed.
A fresh crawl was used to validate implementation across titles, meta descriptions, H1s, status/indexability, anchor text and crawl depth. The screenshots below are the working evidence from that QA pass.
05 · Internal linking
Links were evaluated by source, anchor and position.
For the SEO Services page, the exported Screaming Frog inlinks report contained 24 internal links from 10 unique source pages. I separated sitewide/navigation links from contextual content links instead of treating every raw inlink as equal.
Link-position distribution
One “Content” row was the page’s own accessibility skip link, so it was not treated as a contextual SEO recommendation.
06 · Outcome
A reusable SEO decision system, not a keyword list.
The value of the work was the sequence: research → intent → mapping → implementation → internal linking → crawl QA. This creates a repeatable workflow that can be applied to client sites without relying on keyword density or blind template optimization.
Keyword researchSeed expansion, volume review, business fit and intent filtering.
Keyword mappingPrimary page intent and supporting variants assigned to the correct URL.
On-page SEOTitles, meta descriptions, H1s and supporting content aligned to each page purpose.
Cannibalization controlProvider, service, evidence, trust and informational intent separated by page role.
Internal-link QAAnchor variation, unique sources and link position reviewed for key commercial pages.
RetestScreaming Frog validation across status, indexability, titles, meta, H1 and crawl depth.
Evidence note: The screenshots shown on this page come from my own website implementation and SEO working records. This case study documents implementation quality and technical QA; it does not claim ranking gains that have not yet been measured.