Punjabi sales campaign
Objective: Generate product sales from a location-focused audience in Dhaka.
Work: Campaign planning, audience targeting, offer framing and sales-focused creative direction.
Evidence: Public campaign presentation.
Case studies
Work documented by objective, action and evidence.
These summaries show how I think about paid and organic growth. Where confidential or verified performance data is not available publicly, I say so rather than presenting unsupported numbers.
Meta Ads portfolio
Campaign decisions
across industries.
Detailed campaign materials are linked where a public version is available. Results are described only when supported by the linked evidence.
Restaurant campaign planning
Objective: Translate a local offer into a clear paid-social message.
Work: Audience research, creative angle planning and conversion-focused copy support.
Public metrics: Not disclosed.
Multi-category campaign support
Scope: Work across event management, footwear and clothing businesses.
Work: Funnel thinking, campaign setup support and messaging aligned to audience intent.
Public metrics: Not disclosed.
SEO case study - this portfolio
Baseline: attractive site, weak search foundation
The original homepage had duplicate meta descriptions, fragment-only internal navigation, public editor instructions, very heavy embedded images, missing structured data and a mobile Lighthouse performance score of 63.
63Mobile Lighthouse baseline
6.1sLab LCP baseline
0Indexable service pages
Actions completed
- Created unique, crawlable Meta Ads, SEO, Case Studies and Blog pages.
- Kept exactly one homepage meta description and added page-specific titles, descriptions and canonicals.
- Moved embedded images into lightweight, cacheable files with dimensions and lazy loading.
- Added Person, WebSite and Service structured data.
- Removed public editor placeholders and strengthened contact options.
- Added Open Graph metadata, favicon, skip navigation and mobile menu behavior.
How the implementation is validated
Every URL is checked for a unique title, one description, canonical, index directive, one H1 and working internal links. Image payload, mobile layout and form behavior are retested after deployment.
Next measurement after deployment
A fresh mobile PageSpeed run and Google Search Console inspection will establish the post-launch performance and indexing state. Until those tests run on the live Hostinger deployment, no improvement number is claimed.
Transparency: This is an implementation case study. Post-launch organic traffic and Core Web Vitals require enough live data before a result can be reported.
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